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SPRINKLES

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The Linq

3545 Las Vegas Blvd. S.

Las Vegas, NV 89109

702-733-0522

website

$5-$7

Sun-Wed 10am-12am

Thu-Sat 10am-1am

Desserts

B-

AT A GLANCE

What is it?

The only Nevada branch of the popular cupcake shop that is a favorite in Los Angeles.

Where is it?

At The Linq in between The Quad and The Flamingo.

What kind of food is served?

Cupcakes, of course, but also ice cream and other treats.

What is the atmosphere like?

It's more of a takeout place so the atmosphere it kind of non-existent.

How is the service?

The staff behind the counter does a good job.

What are the prices like?

Typical for a fancy cupcake.

What else do I need to know?

They have a cupcake ATM. No, really.

What's the bottom line?

There are better cupcakes in town but not in this neighborhood.

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FULL REVIEW

The cult of Sprinkles is a devoted one. The company got its start in Beverly Hills where they claim they were the world's first cupcake specific bakery. Since almost day one the fans have been fervent, with many saying that all other cupcakes are pale comparisons.

Here's the deal. I like cupcakes. A lot. I mean, really a lot. One might call me a connoisseur, although like most connoisseurs of anything I know what I like and what I don't.

I know I risk the wrath of a cupcake horde - I picture being chased through the streets by people armed with baking tins and jars of candy sprinkles - but I have never been a big fan of Sprinkles cupcakes.

Don't get me wrong, they are good in the sense that even a decent cupcake is better than no cupcake at all, but I have had so many superior cupcakes in my life that these just pale in comparison.

The biggest problem I have is the frosting to cake ratio, which should be 2:1 as far as I'm concerned, but here is more like 2:3. Unless you get them fresh out of the oven, the cake can be a little on the dry side in my past experience and the frosting has always been underwhelming - more sweet than rich, which is a fine distinction I know but a distinction nevertheless.

Now, the one thing that Sprinkles has that makes it a little bit better is their cupcake ATM. Yes, it's an automated teller that dispenses cupcakes instead of cash. It's a great, silly curiosity but since the store is open for 14 or 15 hours a day, one that you only really "need" when you're stumbling back to your room at 4am and you're desperate for something to soak up some of the alcohol you have consumed.

Vegas has a fantastic cupcake place - The Cupcakery - but now that their store at the Monte Carlo has closed you have to hoof it all the way out to Henderson to get some of their delicious treats. Ditto the superior Gigi's, which shut down after a brief run at The Plaza. Corner Cakes at both MGM Grand and Monte Carlo are pretty good but not significantly better that Sprinkles.

Which then brings it all down to location, location, location. If you're around the Center Strip and you want a cupcake, head over to Sprinkles because like I said, a decent cupcake is better than no cupcake at all.

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