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GOORIN BROS

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The Linq

3545 Las Vegas Blvd. S., Suite 7A

Las Vegas, NV 89109

702-732-4287

website

Mon-Thu 10am-11pm

Fri-Sat 10am-12am

Sun 10am-10pm

Hats

B+

AT A GLANCE

What is it?

A small boutique with fashionably upscale hats of all different types.

Where is it?

At The Linq in between The Quad and The Flamingo.

What do they sell?

Hats of just about every style, from baseball caps to fedoras and beyond.

What are the prices like?

Although nothing is "cheap," there's a pretty wide variety of prices from moderate to very expensive.

What should I be sure to check out?

It's a small shop so take some time to browse all the different styles.

Why should I shop here?

Because a night out in Vegas should require a really cool hat.

What else do I need to know?

The company has been in business since 1895.

What's the bottom line?

Hats are cool!

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FULL REVIEW

Hats keep riding waxing and waning waves of popularity. For decades in America it was almost considered impolite for men or women to leave home without one, but that started to fade in the more free-wheeling 70s and 80s. In the 1990s, hats started to become cool again, driven by their popularity with a younger, hip audience looking to find a way to set themselves apart from the herd. Today the renaissance continues, spurred on by popular culture images that include Don Draper in "Mad Men" and even Walter White in "Breaking Bad."

Goorin Bros. has been there for all of the ups and downs, all the way back to 1895 when Cassel Goorin started selling handmade hats off of a horse cart in Philadelphia. Today the company has nearly three dozen shops, mainly in hip neighborhoods like the West Village in New York, the Haight in San Francisco, Melrose Avenue in Los Angeles, and now in The Linq in Las Vegas.

The store itself is postage stamp sized - if they get more than a dozen people in there they are going to have a major traffic jam. But they have a great selection of hats of all different styles including fedoras, Panamas, driving caps, bowlers, western, baseball caps, and more. You can go for a hipster "Vegas, Baby!" look or you can do a poolside effect with something big and floppy. You can even go full-on Heisenberg - the trademark pork pie that Bryan Cranston's Walter White wore in "Breaking Bad" was a Goorin Bros. hat.

They also have a variety of what they call "lifestyle" choices, from their Everyday line of simple and affordable hats all the way up to the 1333 Minna collection, which features fine fabrics and exclusive designs.

Because of the mixture of types and styles the prices are all over the map. You can get something simple and basic for as low as $30 or you can go up to a couple of hundred. The average cost is probably in the $50-$75 range.

Not everyone can pull off a hat. I, for one, look idiotic in anything other than a baseball cap. Trust me, I have tried. Laughing and pointing ensues. But if you are one of the lucky ones who can, Goorin Bros. should be on your list of must-visit shopping destinations when you are visiting Vegas.

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